JOIN TEAM TESTING & MARKET SUCCESS: You will be joining the Testing and Market success team ( =Conversion rate optimization team) part of the digital product organization. You will be part of the sub team focusing on Upperfunnel & Membership products and will be collaborating with 10 others talented conversion experts. You will be pairing with a senior expert that will guide you in your internship journey. Adidas is one of the most admired and desired around the world, and within our Optimization Program you will be right at the heart of it as you will co-drive our A/B testing program across all digital platforms with a focus on Upperfunnel.You will have a passion to drive improvements across our digital platforms resulting in incremental revenue for our eCommerce business & the improved performance of our branded experiences. Responsibilities Facilitate discovery process with a cross functional team consisting out of product owner, analytics, User Research, Design and operations. Partner with business stakeholders to brainstorm the main consumer problems and opportunities and distill the right strategical themes which will drive the business forward Set up and run AB tests on hypothesis that come out of the discovery process and guide the evaluation to get the learnings from the tests Share learnings with different regions, product owners, UX & design, marketing and development teams with the common goal to optimize onboarding journey for new members and how we support our most valuable customers towards their first purchase and beyond. Key Relationships: Digital Analytics UX/UI Community Product Owners and Product Specialists Global IT and Global Operations Consumer Engagement E-Commerce Trading App Digital Planning External agencies YOUR PROFILE BA/MS/MA in (Commercial) Economics, Marketing, Psychology, Neuromarketing, or anyone who learned AB testing/ analytics on the job Interested in executing data driven optimization/ conversion analysis Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate). A good understanding of digital analytics is essential - analytical software such as Adobe, GA is a bonus Knowledge of A/B testing, all digital research types, measurement and good understanding of associated statistical methodologies Passionate about qualitative and quantitative data and developing ‘themes’ and ‘main hypotheses’ that can be understood Excellent communication & negotiation skills Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements Fluent English, both verbally and written KEY FACTS: Application Deadline: March 15th, 2023 Start Date:September 15th,2023, Duration: 6months Location: adidas Headquarters in Amsterdam city Eligibility: you are enrolled as a student for the full 6 months internship and you are an EU Citizen or a Non-EU Citizen studying in The Netherlands YOUR APPLICATION: At adidas we believe that “Impossible is Nothing”. As part of your application, we’d like you to tell us what this phrase means to you. Think of what makes you passionate about joining the brand and why you want this role. The format is totally up to you! If you are creative minded, show us. If you're analytical, share more! If you prefer to simply put pen to paper, go for it. Your '1 pager' can be submitted as print, visual, written, digital or a link. The only requirement is that the 1 pager is submitted as a PDF.