Digital Marketing Development & Rotation Program (m/f/d)

Freising (Germany)
Student / Recent Graduate
Texas Instruments

The Job

We can't predict what the future holds, but we know Texas Instruments will have a part in shaping it. The digital marketing development program is a 12-month program designed to prepare recent college graduates for a career in digital marketing, meaning you get to experience multiple functions and learn skillsets across marketing. You'll receive hands-on coaching and training along the way before deploying into a full-time role. This unique opportunity enables you to explore, grow, build confidence, and learn what type of work motivates you. So come join us and find out why Forbes named us one of the Best Employers for New Grads. What are the details? This is a 1-year digital marketing development program, consisting of rotations through a variety of marketing functions, including one at our headquarters in TI Dallas. You will have the opportunity to develop critical skills, such as developing a digital marketing strategy, campaign planning, content creation and storytelling, project management and channel expertise. Beyond developing the right skills, you will be able to put those skills to the test across core digital marketing areas, including brand marketing, web strategy, brand marketing and more. For example, you could create exciting content for TI's social media channels; promote TI's capabilities to customers; get hands-on experience in event management; or build a digital strategy to support our sales team. This role is best suited for individuals looking to become proficient in various digital marketing skillsets, while also seeking accelerated growth through dedicated development and networking programs and a broad view of our company. Building a strong foundation: Put your skills to work through real-world applications, with projects essential to TI's success and the ability to make an impact from day one. Expand your network of contacts, build skills for future roles across the organization and develop a diverse TI knowledge base. Gain insights into our global organization - collaborate with team members around the globe, experience different management styles, mentors, teams and skillsets to help you determine which skills and work environment inspire you most. Experience an environment that unlocks everyone's potential, where we treat one another with respect, value our differences, and encourage you to share your thoughts and ideas. Benefit from custom-made development and networking programs, designed to enhance your development and connect you with new college graduates, other professionals at TI and leaders around the company. Develop powerful skillsets: Campaign management - Develop and execute marketing campaigns that positively shape TI's brand reputation and drive new product and brand engagement, leveraging paid, owned, and earned channels. Content strategy - Lead earned media strategy and execution, and owned campaign content development to strengthen TI's reputation in an assigned area TI wants to be known for. Channel strategy - Opportunity to help define and manage audience and objective-driven omnichannel marketing strategies leveraging email, paid search, social, programmatic, web personalization, and analytics tools. Learn how to develop, plan and execute face-to-face trainings, tradeshows, meetings, as well as virtual events. Digital Marketing and Web Operations - Use a variety of analytics tools to unlock insights and intelligence from marketing programs, focused on building a competitive marketing advantage for TI. Learn key systems, platforms, and processes critical to create and maintain a great user experience for internal and external customers. Each of these experiences provides an opportunity to collaborate with a diverse group of global stakeholders across the company including other marketing teams, technical experts, communications, and sales. Upon successful completion of the Digital Marketing Development Program, rotators will deploy into a full-time role based on demonstrated areas of excellence and role availability. Texas Instruments will not sponsor job applicants for visas or work authorization for this position. Put your talent to work with us in our Digital Marketing and Communications Associate Rotation Program - change the world, love your job! Minimum Requirements: Bachelor's Degree in Marketing, Business, Strategic Communications, Analytics, Management Information Systems. Electrical Engineering, Computer Engineering, Computer Science with marketing courses or experience Preferred Qualifications: Internship experience in related field Master's in Business Administration or Marketing a plus Strong verbal and written communication skills and fluent English Role requirements: Demonstrated curiosity with strong problem-solving skills Ability to analyze data and make it actionable Ability to work effectively in a fast-paced and rapidly changing environment Ability to take the initiative and drive results Strong time management skills that enable on-time project delivery Strong listener with excellent communication skills Knowledgeable of how to reach customer audiences with owned and paid media channels Confidence to direct, counsel, and influence multiple partners Positive attitude with strong collaboration skills with a team-focused mindset Why TI? Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. About Texas Instruments As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable. Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. If you are interested in this position, please apply to this requisition.
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Texas Instruments